A traditional IVF treatment can cost upward of $12,000 per cycle. However, the service is now being offered for around $6,500 in Calgary since Effortless IVF opened its first Canadian clinic  there in February, CEO Jason Broome told The Homestretch this week. "IVF is usually delivered in a very large, complex system that requires an expensive laboratory, so we've replaced that whole thing with the woman's own body and a Health Canada approved medical device called INVOcell," said Broome. "That's really one of the main drivers of the savings. The second is, what we've wrapped around that medical device are systems that allow for reduced monitoring and diminished drug utilization." The INVOcell device is inserted into the woman's vagina where it serves as an incubator, rather than fertilization being done in a lab setting. The company has plans to open nine more clinics across the country. There are currently 12 clinics offering the service in the U.S. "It allows patients broader access to an alternate form of care," he said. "We don't anticipate cannibalizing the traditional IVF market, quite the contrary, we're going to augment it and help enhance the delivery of that service." Success rates are comparable to traditional IVF, said Broome.

For the original version including any supplementary images or video, visit http://www.cbc.ca/news/canada/calgary/calgary-ivf-clinic-1.4109659

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